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My Contributions
My role involved adhering to brand guidelines while creating compelling copy and designing custom buttons and graphics that captured the brand's essence. I conducted user research to inform wireframing, layout, and interface design, focusing on intuitive interaction design and information architecture.
Additionally, I worked on identity design, visual design, and marketing campaigns to strengthen the brand’s presence. My contributions extended to mobile application development, including prototyping, testing, and optimizing workflows to ensure a user-friendly experience across all touchpoints.
Wireframes
Using Figma and Sketch, I translated my first sketches into low-fidelity wireframes. Then, I improved them by adding a few relevant stock images and copies provided by the marketing team. At this stage, the wireframes were defined enough for some user testing. Based on 4 tests, I made a few alterations and moved on to creating high-fidelity prototypes.​​​
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