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inKind

Project Overview
I was responsible for ensuring the platform's design and functionality were aligned with accessibility standards, enabling a seamless experience for users across 2,000+ restaurants, bars, and cafés nationwide.

Website Design

App Design

Branding

Client  /  inKind

My Contributions
My role involved adhering to brand guidelines while creating compelling copy and designing custom buttons and graphics that captured the brand's essence. I conducted user research to inform wireframing, layout, and interface design, focusing on intuitive interaction design and information architecture.
 
Additionally, I worked on identity design, visual design, and marketing campaigns to strengthen the brand’s presence. My contributions extended to mobile application development, including prototyping, testing, and optimizing workflows to ensure a user-friendly experience across all touchpoints.

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Wireframes

Using Figma and Sketch, I translated my first sketches into low-fidelity wireframes. Then, I improved them by adding a few relevant stock images and copies provided by the marketing team. At this stage, the wireframes were defined enough for some user testing. Based on 4 tests, I made a few alterations and moved on to creating high-fidelity prototypes.​​​

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