Navé

Project Overview
For Ariete Hospitality Group, I was responsible for shaping and elevating the brand identity of their Michelin-starred flagship restaurant, Navé.

My work involved adhering to and evolving brand guidelines to ensure a consistent and distinguished presence that reflects the restaurant's unique fusion of Miami, Florida ingredients, and fish culinary technique.

Brand Identity

Campaigns

Social

Client / Michael Beltrán

View Work

My Contributions
I played a key role in developing and executing marketing campaigns, including social media strategies, where I crafted compelling Instagram posts that captured the essence of Ariete’s culinary innovation.

Additionally, I contributed to copywriting, graphics, layout, and visual design, ensuring that every element of the restaurant's brand identity resonated with its deep cultural roots and modern flair, solidifying its status as a leader in Miami’s culinary scene.

Challenge & Business Goal

For Navé, a Michelin-starred seafood restaurant in Miami, I was tasked with elevating and refining the restaurant's brand identity across digital platforms, ensuring the brand's distinct fusion of Miami’s fresh ingredients and sophisticated fish culinary techniques was accurately represented online. The project aimed to create an elegant, user-friendly digital experience that aligned with Navé's position as a premier dining destination in Miami’s vibrant culinary scene.

My Approach

Brand Identity & Visual Design: Developed a visually cohesive identity that reflected the restaurant's luxurious and refined atmosphere, while staying true to its emphasis on fresh, Miami-inspired seafood.

UI/UX Design Process: Led the UX/UI design process, focusing on creating an intuitive user journey that allowed visitors to easily explore the menu, learn about the restaurant’s philosophy, and make reservations.

Color Palette & Visuals: Chose a color palette inspired by seafood and coastal influences, ensuring that the colors conveyed the restaurant's fresh approach to dining while maintaining elegance and sophistication.

Findings & Insights

✅ Intuitive User Flow: Simplified the journey from homepage to reservation, making it easier for users to access key information, explore the menu, and make bookings with minimal effort.

✅ Modern Elegance: By integrating a clean, modern design aesthetic with sophisticated visual elements, the design mirrored the restaurant’s fine dining experience.

✅ Elevated Brand Presence: Enhanced the digital representation of Navé’s brand by aligning visual design with the restaurant’s commitment to quality, creativity, and a fresh approach to seafood.

✅ Engagement Boost: The refined design encouraged deeper engagement with the website, promoting longer visits and increased reservation conversions.

Business Impact & Results

🎯 Improved User Engagement: A streamlined, elegant design led to increased interaction with the website, particularly in areas like the menu exploration and reservation system.

🎯 Brand Consistency: The refined visual identity reinforced the brand’s position as a leading luxury dining destination in Miami.

🎯 Higher Conversions: Simplified the reservation process, resulting in more users successfully completing bookings and interacting with the restaurant online.

UI Design Process

Visual Style & Guidelines

Style Choice: For Navé, the design was centered around luxury and elegance, using a minimalist approach to reflect the restaurant’s high-end dining experience while remaining modern and inviting.

Guidelines Followed: Focused on responsive design principles to ensure the website was accessible and engaging across all devices. Adhered to Material Design principles for intuitive navigation and interaction, ensuring a seamless experience.

Color Palette: Chose a coastal color palette featuring sea greens, soft blues, and subtle neutrals to convey freshness, sophistication, and a connection to Miami’s coastal environment.

Typography & Design Elements: Selected a refined, serif-based typeface that complemented the restaurant's upscale aesthetic, paired with high-quality photography showcasing the fresh ingredients and exquisite dishes.

Platforms & Devices: Ensured the UI was designed for both desktop and mobile devices, with a mobile-first approach for responsive design and usability.