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Abel Design Group
Project Overview
For the Abel Design Group project, I played a key role in crafting a cohesive and visually appealing experience across various design touchpoints.
My responsibilities included ensuring accessibility in all design aspects while adhering to the brand guidelines, which helped maintain a consistent identity across corporate offices, hospitality venues, restaurants, retail spaces, educational institutions, and multi-family residences.
Website Design
App Design
Branding
Client / Jeffrey Abel
My Contributions
I created engaging copy, graphics, and layouts that aligned with the brand's aesthetic and values. I also focused on interface and interaction design, ensuring that the information architecture was intuitive and user-friendly.
Additionally, I developed workflows that streamlined the design process and contributed to the visual design and identity across digital and social platforms, including the creation of Pinterest boards and an Instagram overview to enhance the brand’s online presence.
Strategy
Prototypes
Auto-Animations
Anchor Links
Components & States
Customized Share Links
History Documentation
Plugins
Scroll Groups
Repeat Grids
Shareable Libraries
Stacks & Padding
Triggers
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